SSU worked with longtime collaborator and partner Instagram for this year’s Met Gala programming.

As the official sponsor of the Met Gala, Instagram brought that sponsorship to life by taking over the Penthouse of the iconic Mark Hotel. SSU programmed this three part series including a war room for IG executives, an livestream red carpet viewing party for IG Creators inclusive of shoppable closets, content moments at every corner and a custom fabricated Reels booth. At the end of the night SSU hosted an Industry party on the roof top terrace for those working behind the scenes of the Gala.